Wines of Georgia is actively advancing in the American wine sector with a vigorous 2025 campaign, Georgia, Naturally, designed to celebrate the country’s age-old wine making culture. Backed by the National Wine Agency of Georgia and the country’s wineries, the campaign seeks to reach the general public, wine connoisseurs, journalists, and others with the goal of introducing the world of Georgian wines. In 2024, Georgian wine exports to the USA experienced a significant twenty seven percent growth in volume and thirty two percent in value, demonstrating increasing interest in the country’s ancient wine culture and native grape varieties.
The 2025 Campaign: A Strong Push for Georgian Wine
The campaign’s core mission is to educate US audiences about Georgia’s unique wines, including reds, whites, ambers, roses, and sparkling varieties. Wines of Georgia is executing a series of activations designed to increase visibility and establish connections between Georgian winemakers and key US markets. These events include high-profile tasting sessions, masterclasses, and immersive educational experiences that reflect the distinct characteristics of Georgian wines.
Key Events in the Campaign
The second half of the 2025 campaign will feature notable events such as the TEXSOM conference in Texas, where Wines of Georgia will serve as a prominent regional sponsor. At TEXSOM, Georgian wines will be showcased during a series of sessions, offering wine professionals a chance to explore the diversity of Georgian viticulture.
Following TEXSOM, one of the most anticipated events will be the Grand Tasting and Masterclass in Los Angeles on September twenty third. This event will provide an in-depth exploration of Georgian wines for press, trade, and consumers, with over hundred wines from various Georgian producers. The event will include a walk-around tasting session, a specialised masterclass, and a consumer-focused session led by television personality Phil Rosenthal.
Expanding Reach with National Events
The Wines of Georgia campaign is extending its reach with a variety of additional events across the US This includes participating in festivals and fairs that celebrate organic and biodynamic wines, such as the Karakterre Festival in Brooklyn, New York, and the Orange Glou Fair in the same city. Both festivals will provide Georgian wines a platform to engage with both trade and consumers in these important markets.
Later in the year, the Austin Food & Wine Festival and the San Diego Food plus Wine Festival will offer further opportunities for Wines of Georgia to highlight its diverse wine portfolio to thousands of attendees. These events draw large crowds, including chefs, sommeliers, wine buyers, and media, creating valuable networking opportunities for importers and wine professionals.
Impact on US Wine Tourism and Business
The increased interest in Georgian wines aligns with broader trends in US wine tourism. With more consumers seeking unique, off-the-beaten-path wine experiences, Georgia’s ancient wine culture presents a compelling draw for wine enthusiasts and travellers. The ongoing campaign and events are likely to bolster US tourism as more Americans explore Georgia as a wine destination. Educational programs, tastings, and masterclasses are driving awareness of Georgia’s unique offerings, positioning the country as a prominent player in the global wine tourism landscape.
Wines of Georgia in the US Market
In addition to its participation in large festivals and trade events, Wines of Georgia’s campaign continues to engage with key audiences through a series of educational and promotional activations. US importers of Georgian wine are encouraged to take part in these events to showcase their portfolios and make valuable connections with industry professionals and consumers. These initiatives are essential for driving long-term growth in Georgia’s wine exports to the US.
Shaping the Future of Wine Tourism
Georgian wine is gaining traction in the United States, which is expected to stimulate wine tourism across the country in the upcoming years. By providing Georgia’s unique history and wines, the global accessibility to Georgian wine will only strengthen America’s wine tourism. Paid advertising, as well as educational programs, will resonate with America’s curiosity, therefore promoting the Georgian wine industry and wider ancient wine-making regions.
